The Origins of Trinovantus
Why "Trinovantus"? Hardly a name to roll off the tongue, and with little, if any, recognition amongst readers, it nevertheless resonates. It is a name capable of lodging in the mind and scratching away. As it should, having a literary tradition which can be traced back to Thomas Bulfinch.
Brutus built his capital city, and called it Trojanova (New Troy), changed in time to Trinovantus, now London.
Bulfinch's Mythology, by Thomas Bulfinch (1867).
Thus the name. A sly tip of the hat to myth, and to Our Lady London, long the domain of literary craft. It is no coincidence that the site, and date of publication for the first title, should appear on St. George's Day, for it is also the anniversary of the death of the great master of English theater, William Shakespeare. An entirely contrived matter, the timing owes much to the tradition of the classical stage, where such things were not only expected, but demanded.
Furthering the links to London, a great deal of the material selected for publication takes place in the city, though not to the detriment of other novels. If Faber & Faber can comfortably publish contemporary film scripts alongside the poetry which the company is perhaps better known for, then there are no obstacles to material outside of the core emphasis. Publications which benefit Trinovantus will appear irrespective of setting.
As befits a company which looks to the past as it reaches towards the future, a certain Gothic sensibility permeates much of what constitutes Trinovantus. Taking the best elements of disparate genres, styles and form and combining the pieces to create something whole and original is a goal which the company is fundamentally geared to accomplish. Whether such goals are attained or not is, however, for others to declare.
Any apophthegm provided across the line would be lacking in some regard or other, so one concession to modernity is the distinct lack of a company motto. Nothing this, I would suggest, with no little humor, Fabula ostendit.